Every GTIN you order from GS1 Switzerland is automatically recorded on GEPIR, the business directory for companies. If you have a GTIN from GS1, you can be safe in the knowledge that anyone looking for your company will find the correct information on GEPIR. Example:
Company X buys a GTIN from a reseller (table 1). Customers see the name of a company they do not know in the 'company name' field and do not know whether their search was accurate.
Company X orders a GTIN from GS1 Switzerland (table 2). Customers see from the 'company name' field that the GTIN really is linked to Company X. The name Company X is displayed, and it is possible for companies to set a link to their contact details here.
Why is GEPIR so important for you?
The GEPIR database provides professional and accurate access to your details for customers. In addition, it ensures that you achieve a higher online ranking with Google. Google continuously reviews the online data quality of countless companies and uses GEPIR for this purpose.